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February 23, 2006

蜜桔直播 Mascot Committee Moves Forward

During Wednesday鈥檚 蜜桔直播 Mascot Committee meeting, the mascot committee approved hiring Rickabaugh Graphics, a marketing company that will help develop 蜜桔直播鈥檚 identity, including the new mascot. The committee also approved a process for adopting a new mascot by June 1.

Rickabaugh Graphics, an internationally renowned design firm, has impressive credentials, 蜜桔直播 Director of Marketing Kevin Stuart said. They have developed mascots and identities for The Ohio State University, Texas A&M University, Vanderbilt University and University of Connecticut. 鈥淚 applaud the committee鈥檚 choice. They have selected a firm that fits 蜜桔直播 well, that understands our goals and how important it is to the committee to get the process right,鈥� Stuart said.

Ryan Prowell, university services representative for Collegiate Licensing Company (蜜桔直播鈥檚 licensing agent and a consultant for the mascot process), told the mascot committee his company would encourage the university to choose a mascot that is unique to the region or has a unique story the community can embrace.

On March 1, all of the public mascot suggestions submitted via the 蜜桔直播 web site will be reported to the mascot committee and the full committee will be divided into four subcommittees.

On March 8, each seven-member subcommittee will nominate approximately 10 semifinalists.

In mid-March, the full committee will narrow the semifinalists to finalists. All 蜜桔直播 students, faculty, staff, alumni, donors and friends will then be polled for their mascot preferences via the 蜜桔直播 web site.

Finally, the committee will incorporate that public input with advice from Rickabaugh Graphics and Collegiate Licensing Corporation in a meeting with 蜜桔直播 President James E. Cofer to determine 蜜桔直播鈥檚 new mascot.

The next meeting will be March 1 at 3:30 p.m. in the 蜜桔直播 Library. At that meeting, the four subcommittees will begin nominating mascot semifinalists.

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