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May 30, 2008

Walker presents paper at International Academy of Business and Public Administration Disciplines Conference

Nicole Walker, ÃÛ½ÛÖ±²¥ associate controller and ÃÛ½ÛÖ±²¥ MBA graduate ('07), presented a paper titled "Marketing Fraud: Pyramid Schemes Vs. Multi-Level Marketing" at the International Academy of Business and Public Administration Disciplines Conference held in Dallas, Texas April 24 – 27.

Walker's paper explained the differences between the two marketing approaches and provided advice to marketers to insure multi-level marketing businesses do not become illegal pyramid schemes.

This paper was written as a requirement in Dr. Laurie Babin's MBA Strategic Marketing course at ÃÛ½ÛÖ±²¥, in which Walker was enrolled in the fall 2007 semester.

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