Archived News |

January 27, 2012

ÃÛ½ÛÖ±²¥'s Dining Services to launch Coca-Cola Freestyle; release party Feb. 1

Nearly a century after introducing bottled soda, The Coca-Cola Company has again reinvented its distribution process.

 

Consumers will get the chance to experience Coca-Cola Freestyle, making ÃÛ½ÛÖ±²¥ the first university in Louisiana to offer this product.

Coca-Cola Freestyle is a revolutionary, new fountain dispenser from The Coca-Cola Company that reinvigorates the fountain category by offering consumers more than 100 branded beverages.

These sleek, stylish touch screen fountains represent a complete departure from anything consumers have experienced.

Fans can get up close and personal Wed., Feb. 1, from 12-2 p.m. at the University of Louisiana at Monroe Freestyle Red Carpet Release Party, to be held at the Student Union Building.

A number of contests and specials will be offered at the event, including: the Mr./Miss Red & White Contest – the winner will be the face of ÃÛ½ÛÖ±²¥'s Coke Freestyle with a free photo shoot and picture in the SUB for Spring 2012; a Mixologist Contest, a Freestyle Jingle Jam; a $5 All You Can Drink Wristband Special for the day; and many other giveaways and prizes, though winners must be present to win.

There will be a live DJ courtesy of DJPhame, and guests may stop by the Dance Star booth to play a round of The Black-eyed Pea Experience.

Students, faculty, staff, and visitors will enjoy more than 100 beverage brands in the Student Union Building on campus.

ÃÛ½ÛÖ±²¥ Aramark Food Services Director Robert Hoag said, "We're committed to enhancing our overall dining experience. Coca-Cola Freestyle brings fun and excitement to our beverage offerings and gives our guests a unique interactive beverage experience."

The City of Monroe—home of ÃÛ½ÛÖ±²¥â€”has a unique tie to The Coca-Cola Company: it was also home to Joseph A. Biedenharn, the first person to bottle Coca-Cola.

Biedenharn's breakthough transitioned Coca-Cola from a soda fountain into a bottle, reinventing the Coca-Cola distribution process.

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