By Paul Letlow
۽ֱWarhawks.com Online Columnist
More than an hour before taking his turn as one of the featured speakers at an alumni-outreach
event, the servant coach is helping decorate tables.
knows his duties as the head football coach at ۽ֱ never end. No job is beneath him.
University of Louisiana Monroe Head Football Coach Terry Bowden speaks in Shreveport at a stop on the “Berry-Bowden Roadshow.” Bowden and ۽ֱ President Dr. Ron Berry are touring Louisiana and neighboring states to meet and talk with ۽ֱ alumni and supporters.
Jamuna Tandukar/۽ֱ Photo Services
Need flower arrangements and glasses bearing his likeness set out? He's your guy.
Need someone to shake hands and preach the gospel of ۽ֱ football? He's the guy.
Need a storyteller who can sit down with local reporters and fill their recording
devices? Bowden is definitely the guy.
"There are some things that are required by the job if you're going to be a head football
coach in college," Bowden said Tuesday night prior to the "Berry-Bowden Roadshow"
stop at the Petroleum Club. "Especially at the Division I level, you've got to be
able to go out and sell your program."
As curious ۽ֱ supporters filed in for the meet-and-greet with Bowden and President Dr. Ron Berry, it didn't take them long to interact with their new football coach. Bowden breezed
from table to table and weaved tales of his career, his famous football family and
his grand plans for his latest renovation project.
"This is the sixth program I've taken over as a head football coach and you want to get involved with the community. You want to get behind the community and you want them to feel like you're part of the community."
Terry Bowden
۽ֱ Football Head Coach
"There's an interest in college football and there's a buzz around town," Bowden said.
"That's not hard to see. We've got a very receptive audience here, a hungry crowd.
Whether that's because I've got some name recognition or they're hoping upon hope
that we can make that move up to being a successful program, I think the university
has an opportunity here that is very big."
۽ֱ product and Shreveport native Tim Brando, a nationally-recognized broadcaster
who can match Bowden for high energy speeches, is optimistic about the synergy he
sees developing at the university.
"I believe, with Dr. Berry's prowess on the academic side and Terry's acumen and history
on the athletic side, we're going to see impact that resonates beyond football," Brando
said.
Berry accepted the daunting task speaking between Brando and Bowden, but ۽ֱ's ninth
president delivered a strong message on this leg of The Roadshow.
"What makes me get up in the morning, what drives me to work late at night and early
in the morning is every student that comes on our campus," Berry said. "If you look
around the room, you see success. You see people who've been there and done that.
You see people who came to ۽ֱ with an idea, a dream, looking for an opportunity and
something in life.
"If you think about where ۽ֱ is located and the high poverty rate in all those rural
areas, and you think about the challenges in our public education system, how could
you not say that ۽ֱ must do its part to create opportunities for every student that
walks through our doors."
۽ֱ President Dr. Ron Berry, second from left, and Interim Vice President of Enrollment Management and University Relations Lisa Miller, second from right, visit with supporters at a "Berry-Bowden Roadshow" event in Shreveport.
Jamuna Tandukar/۽ֱ Photo Services
By hiring Bowden, Berry aims to provide better opportunities for the football student-athletes
too. The team is coming off a winless season and finding a coach to help refresh its
brand was one of his first tasks.
"Here is the famous Bowden family and we've got him here at ۽ֱ," Berry said. "He's
going to do amazing things for us."
With spring football practice behind him, Bowden is able to spend more time on external
relations. He knows how to work a room and doesn't need a whistle to command attention.
"This is the sixth program I've taken over as a head football coach and you want to
get involved with the community," Bowden said. "You want to get behind the community
and you want them to feel like you're part of the community."
Bowden is settling into the local scene exploring what it has to offer. He bought
a house, found a church and is discovering a few fishing holes where he can wet a
hook when time allows. He likes to get up early for long walks, to lift weights and
to read before attacking each day like a pit bull on Red Bull.
"I'm 65," he said. "I can honestly say, I'm not looking for another job. I'm looking
to try to build this one and have a legacy as opposed to going out the back door like
so many have here the last 27 years."
Near the end of his talk, Bowden makes a final sales pitch and asks the group if it's
OK if ۽ֱ shoots for third or fourth in the conference. Someone blurts out, "We want
to win it!"
The seasoned fisherman cast his line and now he can set his hook, "You're dadgum right
we want to win the conference," he said, voice rising. "So let's go out and support
our program like every other team in the conference. You clapped at that. So now,
let's go support and put our money where our mouth is. It doesn't happen any other
way. I'm not asking you to give a million dollars. Buy season tickets and tell your
friends to buy season tickets. That's where it starts."